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DIGITAL PROCUREMENT AND INSTITUTIONAL CULTURE: SERVICE QUALITY AND EMPLOYEE EXPERIENCE IN HIGHER EDUCATION

By March 29, 2025January 17th, 2026Vol. 11.2

by Anan Aghbar, Hala Alsabatin, Hala Qzaih, Ziad Awad, Yahya Saleh, Ramiz Assaf, Abdalmuttaleb Al-Sartawi, Mohammed Aman, Mohammad Kanan

ABSTRACT

This paper aims to evaluate the perceived quality of procurement services and their impact on employee satisfaction at higher education institute, taking An-Najah National University (ANNU) in Palestine as a case. Additionally, it examines the role of digitalization as a mediator in enhancing the relationship between the quality of procurement services and employee satisfaction. Data from ANNU employees were collected using a pre-established questionnaire. A partial least squares structures equation modeling (PLS-SEM) was constructed using Smart PLS Software (v4.1.0.3) to examine the relationships between variables. The model was assessed for validity and reliability. The statistical findings in this study reveal the existence of a positive correlation between the quality of procurement and employee satisfaction. Additionally, while the direct effect of  digitalization  on  employee  satisfaction  was  not  statistically  proven,  digitalization  was  proved  to significantly improve the efficiency and quality of procurement services. Finally, the study demonstrates a significant relationship between the digitalization of procurement as a process and the quality of procurement services. The findings of this study offer valuable insights into the impact of perceived procurement service quality on employee satisfaction and the impact of the digitalization of procurement services. The findings also highlight the need to deal with digitalization as an integral component of service quality, rather than an additional  benefit.  The  findings  can  guide  decision-makers  in  procurement  departments,  leading  to improvement and innovation in the field. However, the study is limited by many factors, including the limited response rate for the questionnaire due to time limitations, and the use of a trial version of Smart PLS software, which  limited  the  analysis  to  only  100  responses.  This  study  contributes  to  the  existing  literature  on procurement service quality and employee satisfaction in higher education institutes and provides insights into how procurement services can influence employee satisfaction in such institutions. The study employs SERVQUAL framework to evaluate the quality of procurement services and explores the role of digitalization as a mediator in the relationship between procurement service quality and employee satisfaction, providing a tool for future research in the field, and providing decision-makers with practical recommendations and shaping strategies to improve procurement processes.

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