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FACTORS THAT LIMIT THE ADOPTION OF TELEWORKING IN THE STRATEGIC IMPLEMENTATION OF PROJECTS: CASE STUDY TELECOMMUNICATIONS SECTOR DUITAMA BOYACÁ - COLOMBIA

Jhon Albeiro Lagos Naranjo, William Orlando Alvarez Araque, Hilda Lucia Jiménez Orozco

ABSTRACT

This study analyzes the factors limiting the adoption of teleworking in the strategic execution of projects within telecommunications companies in Duitama, Boyacá (Colombia). Using a qualitative case study approach with interviews and surveys applied to 20 employees, significant barriers were identified at three levels: organizational (lack of clear policies and limited technological resources), project management (deficiencies in communication, coordination, and performance evaluation), and individual (low autonomy, insufficient training, and poor time management skills). Despite these challenges, teleworking is perceived as an opportunity to improve productivity, quality of life, and the achievement of organizational goals. Recommendations include strengthening organizational culture toward teleworking, investing in technological infrastructure, implementing clear performance indicators, and promoting continuous training programs. The findings provide a reference framework for telework implementation in the telecommunications sector and offer insights for further research across other industries.