Sharihan Mamdouh
ABSTRACT
This study aims to identify the impact of digital diplomacy on the global political field in terms of its impact on international relations and even its contribution to political issues. It focuses on the recent conflict between Hamas and Israel by examining how digital diplomacy has influenced this conflict and analyzing the role of social media in shaping digital diplomacy strategies. The findings underscore the transformative potential of digital tools in advancing political and diplomatic objectives, highlighting that digital diplomacy serves as an effective crisis management mechanism that strengthens international positions. The study also finds that Hamas strategically uses social media to promote the Palestinian agenda, and that Arab states and international organizations undertake proactive efforts to enhance advocacy for Palestinian rights. By investigating these aspects, this study seeks to provide a comprehensive understanding of the nature and implications of digital diplomacy in the context of Hamas and its political objectives.
