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ENHANCING EMPLOYEES’ COMMITMENT TOWARDS SUSTAINABLE ENVIRONMENT VIA GREEN HUMAN RESOURCE MANAGEMENT: A CASE FROM CHEMICAL INDUSTRY OF PAKISTAN

Bashir Ahmad Fida, Sauda Al-Marhoobi, Umar Ahmed

ABSTRACT

This research attempts to investigate the interplay of Green Human Resource Management and Pro-environmental Behaviors (PEBs) using GOC as a mediator variable in Pakistan's chemical industry. The Structural Equation and Partial Least Squares techniques are employed for estimation purposes.. The research established that GHRM produces positive effects on PEB and GOC, while GOC generates positive effects on PEB. GOC strengthens the connection between GHRM and PEB, thus demonstrating its ability to enhance GHRM's influence on sustainable workplace behaviors. The findings suggest that effective GHRM enhances employee motivation, skills, and engagement in eco-friendly practices, ultimately improving productivity and organizational sustainability. Organizations should integrate environmental values into HR policies, training programs, and incentive structures to cultivate a green organizational culture. However, the study’s focus on Pakistan’s manufacturing sector limits its generalizability. Future research should examine other industries, conduct cross-country comparisons, and explore additional mediators using larger samples for a comprehensive understanding of these relationships.