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VISUAL AND TEXTUAL SEMIOTICS IN GONGBI PAINTING: A STUDY ON AN INNOVATIVE ART TEACHING MODEL BASED ON MULTIMODAL ANALYSIS

By November 9, 2025January 16th, 2026Vol. 11.2

by Ma Ping, Mohd Shahrudin Abd Manan

ABSTRACT

The manuscript is an exploration of the role of a multimodal and semiotic curriculum in facilitating the student interest  in  Gongbi  painting,  the  traditional  Chinese  form  of  art  with  a  rich  layer  of  symbolic  and  textual significance. The study, grounded on both Social Semiotics and Multimodal Learning Theory, explores ways visual  and  written  content  in  Gongbi  can  be used  to  facilitate  interpretive,  cultural,  and  critical  thinking processes in art education. The study involved five (5), multicultural secondary school (16-18) students across a  six-week  unit  (visual  arts)  to  obtain  a  qualitative  case  study.  The  method  was  to  collect  data  via  semi-structured interviews and analyse thematically as well as the semiotic understanding of three chosen Gongbi paintings. The results show that students gained symbolic literacy, explored digital tools (ThingLink, Padlet, Canva)  to customise  and  redefine  conventional  symbols  and  produced  these  as  a  result  of  a  collaborative meaning-making  process.  Digital  audiotext  and  storytelling  contributed  to  identity  expression  and  critical reflection,  particularly  among  non-Chinese  learners.  This  paper  shows  that  the  introduction  of  digital solutions and the application of semiotic analysis to instruction in conventional art programmes are effective strategies to create a culturally inclusive, reflective, and interactive educational experience in art. It adds to the  deficit  of  literature  on  the  Gongbi  pedagogy  by  bridging  the  traditional  art  with  modern  instruction methods.

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