by Pakpoom Hannapha, Thiti Vitayasorana, Natcha Arjarayutt, Plaifa Phakun
ABSTRACT
Korean singer bands in the recent era are influential, specifically within the new generation, this also including the boy band called “BTS”. Therefore, the objectives of this study are to investigate how the band, BTS, accomplishes motivational and linguistic strategies in inspiring their fans to stay alive happily. This study conducted a qualitative technique investigating the songs of the BTS band, including interviews and quotes spoken through the BTS band’s livestreaming between 2017 to 2023. The duration was when the BTS band performed an important role as global artists representatives. The data used in the study included 23 songs, eight interviews, and 20 quotes from live streaming. The research showed that the BTS band’s motivational strategies in their songs can be categorized into seven approaches. The most common strategies found are encouragement in fighting against problems, and providing life scenarios as examples. Furthermore, consolation and boosting self-confidence are also key strategies that the BTS band employs. Additionally, the band also frequently uses linguistic figures such as similes and metaphors, which are important to enhance the depth and resonance of their messages for the listeners’ understanding. In the interview, the BTS band utilized 6 strategies. The most common strategy used was to let go of fear and hopelessness using positive words. Self-confidence was a strategy that was frequently used in the speeches via Live Streaming. It focuses on building confidence and self-esteem. In conclusion, BTS not only creates music for entertainment but also plays an important role in inspiring listeners, especially their fan club called “ARMY” who connect emotions and feelings through communication, both through music and interviews. This research shows the power of music and communication to promote hope and encouragement in listeners’ everyday lives.
