by Baha Eddine Harroussi, Mohamed El Kotbi, Mohammed Ait Bahabbaz, Ismail El Maaroufi, Houda Zouirchi, Rachid El Bettioui, Abdellatif Chakor
ABSTRACT
The entrepreneurial ecosystem is a key lever for stimulating investment, fostering business creation, and strengthening local economic development. It relies on the availability and effective dissemination of information, thereby facilitating access to opportunities, interactions among economic actors, and strategic decision-making. The information economy plays a central role in this dynamic by enabling better structuring of territories and reducing uncertainties related to entrepreneurship. In this context, this study proposes a measurement scale designed to assess the accessibility and circulation of information within a territory. Several dimensions are considered, including the visualization of the economic environment, the identification of local skills, access to sectoral databases, and the organization of events that promote exchanges among stakeholders. By measuring these elements, it becomes possible to identify improvement levers and optimize territorial development strategies. The analysis and optimization of these factors contribute to strengthening the competitiveness and economic attractiveness of territories, while offering entrepreneurs a structured environment conducive to innovation and growth. This approach thus constitutes a valuable tool for decisionmakers seeking to promote inclusive and sustainable economic development.
