by Nguyen Thi Ngoc Diem, Dinh Thi Phuong Anh
ABSTRACT
This study investigates the factors influencing green finance adoption among businesses in the digital transformation era. Green finance, a critical aspect of sustainable development, has gained increasing attention as companies adapt to digital technologies. We aim to explore the role of digitalization in shaping green finance strategies within firms, focusing on key determinants such as regulatory policies, organizational
commitment to sustainability, and digital infrastructure. The research applies a mixed-method approach, combining quantitative analysis using econometric models and qualitative insights gathered from industry surveys. The findings suggest that digital transformation plays a significant role in enhancing green finance adoption, especially when supported by appropriate policies and a strong organizational commitment to
sustainability. The study contributes to the literature on green finance and digital transformation by providing empirical evidence from emerging economies.
