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KEY FACTORS OF COMPETITIVENESS IN SMES: EVALUATION OF INNOVATION AND DIGITALIZATION STRATEGIES

By February 8, 2024December 4th, 2025Vol. 10.1

by Lina Rosenda Bonilla Rueda, Edwin Lizarazo Luna, Cindy Paola Hernández Delgado,
Adriana Jiménez Herrera

ABSTRACT

This article presents a systematic review and synthesis of recent evidence (2020–2025) on the factors that drive the competitiveness of SMEs through innovation and digitalization strategies. Based on peer-reviewed literature, dynamic capabilities (digital leadership, culture and analytical capabilities), strategy-aligned digital transformation, open innovation and collaboration, and adoption of Industry 4.0/Quality 4.0 are identified as central levers of competitive performance. Management implications and a research agenda are described. The findings suggest that competitive SMEs combine incremental investments in technologies with absorptive capacity, leadership, and outcome-oriented data governance.

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