by Xiao Xu and Ya Feng
ABSTRACT
Chinese culture encompasses the most ancient and profound musical tradition. It encompasses a variety of traditional musical instruments that symbolise the musical culture and heritage of Chinese civilisation. The pipa is a traditional and national musical instrument distinguished by its unique tone and historical significance, setting it apart from other ancient Chinese musical instruments. This national musical instrument is frequently regarded as a symbol of cultural identity and personality. The advancement of various musical instruments and platforms has altered the preferences of music artists and enthusiasts, transitioning from traditional instruments to the integration of modern technologies with conventional instruments to express and showcase their musical creativity. B-station is a prominent Chinese online platform utilised for the exchange of music, creativity, and many sorts of entertainment among thousands of individuals worldwide. This study aims to investigate the dissemination of Pipa music on B-station and its potential to capture the attention of geographically distant individuals online by transcending cultural boundaries and fostering cross-cultural musical heritage and communication on the platform.
