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MISMATCH OF TERTIARY EDUCATION ON LABOR DEMAND IN THE RETAIL INDUSTRY: BASED ON THE PHENOMENON OF OVEREDUCATION IN A GLOBAL SUPERMARKET CHAIN EXPANSION PROGRAM

By October 30, 2025January 17th, 2026Vol. 11.2

by Xiewen Qian and MankeunYoon

ABSTRACT

This  research  examines  the  phenomenon  of  over education in  entry-level  roles  within  a  global  supermarket chain, particularly as it relates to the organization’s expansion program. As tertiary education has expanded globally, an increasing number of graduates face underemployment, with highly qualified individuals working in  low-skill  retail  positions.  Based  on  a  qualitative  research  approach,  semi-structured  interviews  were conducted with six overqualified employees to get insights from them about the research objectives concerning job satisfaction, job skills, promotion prospects, and work teams. Major themes identified were constraint due to lack of challenges to tap into, restricted career mobility, and lack of social interaction with colleagues. They complained about the repetitive mundane work and perceived the job as being temporary, therefore having high turnover intentions. As outlined by Human Capital Theory and Person-Job Fit Theory, this study reveals the mismatch between the qualifications possessed by the employees and the requirements of the positions held. Some  of  the  recommendations  suggested  in  the  context  of  overeducating  include  identifying  career  lattice opportunities, providing job enlargement possibilities, and advancing equal employment opportunities. Thus, understanding  and  optimally  applying  overqualified  employees  could  help  organizations  enhance  staff satisfaction, presence, and performance. This study thus provides a theoretical contribution to the field of labor market and provides best practices for overqualified employees in retail.

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