NEGATIVE SOCIO-CULTURAL IMPACTS FROM THE PERSPECTIVE OF THAI TOURISTS: A CASE STUDY OF SAM CHUK MARKET COMMUNITY SUPHANBURI PROVINCE
Thong Khamkerd1*, Therdchai Choibamroong2
THE IMPACT OF INTEGRATING FUNCTIONAL ONTOLOGY, BEHAVIORAL AND STRUCTURE SCIENCE (FBS) WITH GENERATIVE ARTIFICIAL INTELLIGENCE: A THEORETICAL AND EXPERIMENTAL FRAMEWORK FOR ENHANCING DESIGN PERCEPTION
Yasser Eid ElSayed Nada1*, Mohamed Elsayed Ali Mohamed Assal1, Yasser A. Ammar2
THE IMPACT OF SOVEREIGN WEALTH FUNDS (PUBLIC INVESTMENT FUND) ON THE PERFORMANCE OF LISTED COMPANIES IN THE SAUDI STOCK EXCHANGE MARKET AN EMPIRICAL STUDY (2016–2024)
Eman Hassan Mahmoud Sousa1, Amr Feteha Hanafy Mahmoud Sakr2, Mohamed Osman Abdelwahed Elsayed3, Fatma Abdalla Mohmed Atia4
THE ROLE OF AI IN BRAND BUILDING, MANAGEMENT, AND DEVELOPMENT
Ibrahim Ali Azmi Abdelwahab1*, Mohamed Ali Azmi Abedelwahab1, Fatma Sayed Abdelaziz1
THE ADOPTION OF DIGITAL LEDGER TECHNOLOGY FOR INSTANT AUDITING AND ACCURATE FINANCIAL REPORTING IN ACCOUNTING
Khalid Ibrahim Ahmad Alodeh1, Ahmad Ershaid Nusair2, Sahar Moh’d Abu Bakir3, Abdullah Ewayed Twairesh4, ALayman Muhammad Abdo Al-Hammouri5, Abedalqader Rababah6, Iyad A. Al-Nsour7*, Hussein Mohamad Almurad8
TOWARD EVIDENCE-BASED LEGAL DECISION-MAKING: INTEGRATING SYSTEMATIC REVIEW, META-ANALYSIS, AND NETWORK META-ANALYSIS IN LEGAL RESEARCH
Raymond R. Tjandrawinata1*, Henry Soelistyo Budi2, Ina Heliany3
TWO-YEAR BREASTFEEDING IN THE PERSPECTIVE OF MAQĀṢID AL-SYARĪ‘AH AND MODERN PUBLIC HEALTH: A BIOMEDICAL EVIDENCE-BASED PREVENTIVE ETHICS ANALYSIS
Raja Amar Jayakarta1*, Al Fahrizal2, Yusri Hamzani2, Muh Ihsanuddin2, Amal Khairat2, Sarmo2, Mabrur2, Muhammad Kanzul Fikri2, Salman Alfarezi2, Aurizan Himmi Azhar2
TRANSFORMING TEACHER LEADERSHIP AND LEARNING WITH ARTIFICIAL INTELLIGENCE: A CONCEPTUAL FRAMEWORK FOR UAE EDUCATIONAL CONTEXTS
Aishah Ahmed Hamdan AlZeyoudi1*, Mohd Fauzi Kamarudin2
THE EFFICACY OF SUSTAINABILITY FOCUSED DIGITAL MARKETING CAMPAIGNS DRIVING CONSUMER PURCHASE OUTCOMES
P. Sripriyanka1*, V. Venkatragavan2
A STUDY ON EMOTIONAL INTELLIGENCE, STUDENT ENGAGEMENT, AND SUSTAINABILITY: A FACULTY PERSPECTIVE IN AND AROUND PUTTUR
Jeevitha B V¹*, Veena Santhosh Rai², Gayatri Babu J3
PLATFORMIZED CULTURAL PRODUCTION: RECONFIGURING ART WORLDS IN THE CREATOR ECONOMY
Buky Wibawa Karya Guna1*, Dinda Satya Upaja Budi2, Mohamad Zaini Alif3, Soni Reffali4, Diah Fatma Sjoraida5
THE ROLE OF CULTURAL IDENTITY IN SOCIAL MEDIA MARKETING AND BRAND LOYALTY AMONG GENERATION Z
P. G. Eandhizhai1*, A. Kavitha1, E.G. Vishnu Priya1, Yuvaraj Rajaram4
CULTIVATION OF WISDOM AND VIRTUE WITH AESTHETIC DISCOURSE IN BUDDHIST LITERATURE
Suvin Ruksat1, Phraratchawinaiwachiramethi1, Chompoonuch Changcharoen1*, Sunanta Krichkraiwan1, Panachphongphan Podhisatirawaranggoora1
DIGITAL FINANCIAL LITERACY AND AWARENESS RELATED TO DIGITAL FINANCIAL FRAUD
Urvi Amin1*, Suzan Peters2, Dhreeti Amin3
BARRIERS TO ARTIFICIAL INTELLIGENCE IMPLEMENTATION IN HOTELS: AN INTER-CATEGORY AND INTER-DEPARTMENTAL ANALYSIS
Pankaj1, Abhishek Ghai1*, Mohinder Chand2
REVISITING THE MARKETING MIX THROUGH THE LENSES OF IKS: PROVENANCE AS A NEW ‘P’ FOR CREDENCE GOODS IN ORGANIC FOOD MARKETS
Deepak Srivastava1, Richa Tiwari2*, Saurabh Shukla3, Prabhat Kumar Dwivedi4, Yogesh Puri2, Shruti Shakar3, Prashant Kumar Singh3
UNDERSTANDING THE IMPACT OF PERCEIVED EFFECTIVENESS AND SENSORY EXPECTATIONS ON NATURAL CLAIMS AND SUSTAINABILITY
Satyamkumar Ajaykumar Tiwari1*, Ritika singh1
THE ROLE OF EDUCATIONAL LEADERS IN PALESTINE IN ACTIVATING INTERNATIONAL PARTNERSHIPS TO RESPOND TO EMERGENCIES: A SYSTEMATIC REVIEW STUDY (2015-2025)
Faten Farid Safi1*, Mahmoud Ibrahim Abu Khalafallah2
THE ROLE OF URBAN PLANNING IN GUIDING URBAN DEVELOPMENT WITHIN SAUDI VISION 2030 PROJECTS: FROM STRATEGIC INTENT TO SPATIAL REALITY
Islam Mostafa Gaber Ahmed Soliman
FROM SOCIAL MEDIA TO METAVERSE: THE EVOLUTION OF CRISIS COMMUNICATIONS IN PUBLIC RELATIONS -A SYSTEMATIC LITERATURE REVIEW (2020–2025)
Reneh Abokhoza1*, Walaa Fouda2, Yosra Hossny3