Volume View – Page 2 – SCIENTIFIC CULTURE

TRUST AS A MEDIATOR BETWEEN BRAND EXPERIENCE AND LOYALTY: EVIDENCE FROM STUDENT ENGAGEMENT THROUGH DIGITAL COMMUNICATION AND INSTITUTIONAL SYSTEMS IN THAI UNIVERSITIES

Vichit U-on , Ketchana Wantanee , Narudom Torthienchai

APPLICATION OF GENERATIVE ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF CASE STUDIES FOR TRAINING TEACHER-PSYCHOLOGISTS

Kovalskiy Vadim Viktorovich , Mukhamadeyeva Railya Minibulatovna , Slavetskiy Viktor Yurievich , Mukhamadeyev Igor Konsnantinovich , Koshkina Anna Konstantinovna , Alkafafi Ahmed Tawfik Elmeslehi , Orazov Ondassyn Shortanbayevich , Yessilbay Dana Dalepovna , Almukhanov Marat Abdualievich

THE IMPACT OF HRM PRACTICES ON JOB SATISFACTION AND PERFORMANCE: A MULTIGENERATIONAL STUDY IN THE COFFEE FRANCHISE INDUSTRY

Krisada Chienwattanasook , Teetut Tresirichod , Boontharika Wongwanich , Rujikarn Sanont , Tanasak Wahawisan

THE EFFECTIVENESS OF COLD BEVERAGES VERSUS ICE- SLURRY DRINKS ON THE ATHLETIC PERFORMANCE OF THAI FUTSAL PLAYERS USING K-MEANS CLUSTERING

Pariya Pariyavuth , Phichayavee Panurushthanon , Sirichet Punthipayanon , Kreethanat Klabchom , Kaboon Thongtha , Monchai Chottidao , Nopparat Pochai

PRECISION HEALTH THROUGH WEARABLE TECHNOLOGY: K-MEANS CLUSTERING FOR CULTURALLY ADAPTED NCD PREVENTION

Nopparat Pochai , Kreethanat Klabchom , Arunotai Siriussawakul , Pariya Pariyavuth , Phichayavee Panurushthanon , Patchara Al-Umaree , Monchai Chottidao , Sirichet Punthipayanon

TRANSFORMATIONAL LEADERSHIP MODEL: THE MEDIATING ROLE OF HIGH-PERFORMANCE WORK SYSTEM ON HOTEL ORGANIZATIONAL PERFORMANCE IN BANGKOK

Atchareeya Saknarong

NON-DIVERSIFIABLE RISK IN VALUE AND GROWTH STRATEGIES. TIME TRENDS AND PERSISTENCE ANALYSIS

Manuel Monge , Jorge Aracil Jordá , Juan Infante

THE IMPACT OF ORGANIZATIONAL CULTURE ON THAI SMES PERFORMANCE: THE MEDIATING ROLE OF HIGH- PERFORMANCE WORK SYSTEM, HUMAN CAPITAL, AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Wasan Sakulkijkarn , Paiboon Archarungroj

DIGITAL TRANSFORMATION OF PUBLIC BROADCASTING SERVICE IN THAILAND: A NOVEL INTEGRATED ANALYSIS USING FUZZY ROUGH SET DELPHI THEORY AND CONFIRMATORY FACTOR ANALYSIS

Bhakanundh Thanasom , Sumaman Pankham

FACTORS INFLUENCING STUDENT LOYALTY IN THAI HIGHER EDUCATION SERVICE QUALITY, REPUTATION, AND SOCIAL MEDIA MARKETING

Warampa Jinathong , Somchai Lekcharoen

6E HIERARCHICAL FRAMEWORK FOR THAI SME SUSTAINABILITY: FUZZY-SYSTEM TRFN CONSENSUS AND CFA VALIDATION

Krisapong Sukuntho , Sumaman Pankham

DEEP LEARNING FOR TWO-PERSON MAE MAI MUAY THAI CLASSIFICATION: LEVERAGING NORMALIZED HUMAN POSE SEQUENCES AND CNN-LSTM

Thanirat Yoddamnern , Panomkhawn Riyamongkol

ORGANIZATIONAL KNOWLEDGE, IT MANAGEMENT, AND CULTURAL DRIVERS OF ACCOUNTING INFORMATION SYSTEM EFFECTIVENESS AND FINANCIAL REPORTING QUALITY IN THAI ENERGY SECTOR ENTERPRISES

Sirirat Sajjamano , Mattima Krongten

CULTURAL IDENTITY IN A GLOBALIZED WORLD: A SOCIOLOGICAL STUDY OF YOUTH AND MEDIA CONSUMPTION

Gyanendra Rawat , Mayank Agrawal , Chandra Shekhar Singh , Shubh Karan Singh , Krunal Soni , K Hinoca Assumi , Nongmaithem Kishorchand Singh

THE REFLECTIONS OF THE DISASTER OF THE CENTURY IN THE GRAND NATIONAL ASSEMBLY OF TÜRKİYE

Muhammed Enes Kan

CARING FOR THE ENVIRONMENT IN THE ANTHROPOCENE: ECOFEMINIST ETHICS OF INDEPENDENCE, REPAIR, AND RESPONSIBILITY

Anil Kumar Aneja

DENTAL TOURISM AND ENVIRONMENTAL BURDEN: A REVIEW OF CROSS-BORDER TRAVEL, WASTE, AND ENERGY USE

Ramnarayan BK , Krishnanand PS , Vidya M A , Avinash J , Savita AM , Venkatasubramanian. R

TRANSFORMATIONAL VS. TRANSACTIONAL LEADERSHIP: CULTURAL CONTEXTS AND MANAGERIAL IMPLICATIONS IN GLOBAL ORGANIZATIONS

Ipsita Dash , Monica Verma , Vidhu Gupta , Nguyen Manh Cuong , Raquel Virginia Colcha Ortiz , AH Al Qasem , Manoj P. K

STRATEGIC CHANGE MANAGEMENT IN THE ERA OF DIGITAL DISRUPTION: AN INTERDISCIPLINARY STUDY ON ORGANISATIONAL ADAPTABILITY AND INNOVATION CULTURE

Advocate Varun Goel , Dr Pushpa Kumari , Dr. Krishnaba Vaghela , Kushvanth Chowdary Nagabhyru , Rushi Anandan Karichalil , Syed Ahmed Salman , Prashant Brahmane

FREEDOM OF EXPRESSION VS. CULTURAL SENSITIVITY: A COMPARATIVE LEGAL ANALYSIS OF ARTISTIC FREEDOM IN MULTICULTURAL DEMOCRACIES

Satri Veera Kesalu , Anupriya Ravindrakumar Prasad , Navin Kumar , Neha Purohit , Dal Chandra , Navpreet Singh , Shally Victor

2025

Vol. 11.4

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