DIGITAL FINANCE REVOLUTION: EXPLORING THE IMPACT OF EMERGING TECHNOLOGIES ON FINANCIAL PERFORMANCE AND MARKETING EFFECTIVENESS (SAUDI ARABIA-BASED STUDY)
Dr Mohammad Salameh Almahaireh, Hani Saad A Alharthi, Iyad A. Al-Nsour, Dr. Fatma Elzahraa Ibrahim Badr, Oudai Adel Abdelhay Alkasasbeh, Yaser A. Al Shorafa, Ibrahim Siddig Mohi Eddeen Mohamedahmed